February 21, 2007
The Branding Power of Article Marketing
by Carol Palmatier

Multi-billion dollar companies have the luxury glitzy television and magazine advertisements that highlight not only their brand names, but also their logos. Since memory and vision are so strongly connected, a flashy or unique logo can play a major role in helping customers re-identify the product in a new setting.

The rest of us mortals have to find other ways to build that all-important name recognition. Article marketing has proven to be one of the most effective ways for smaller business owners to do this. And since the articles we write rarely feature our company logos, our brand name becomes that much more important.

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